Tuesday, October 29, 2019

List Building Simplified - Writing and Publishing


One of the main reasons people join mailing lists is to receive fresh, quality content on a regular basis.

You first want to develop a content schedule that is consistent, so that subscribers become familiar with your updates and know what to expect, but you also want to make sure that you stay in close communication with your subscriber base.

Consider sending out 2-3 emails a week that offer free content, balanced with promotional based emails every 2-3 days.  The more value you offer your list, the more responsive they will be so you’ll want to strike a good balance between free information and advertisements.



Consider offering an e-course, where subscribers can receive regular lesson plans, checklists, action plans and tasks lists that help them learn more about your niche market. 

You could also create short reports that provide valuable information, while monetizing your content by embedding affiliate links into your report, leading readers to external resources that offer more information or enhance the material found in your free offer.


Where To Publish Your Articles?

You will want to publish your articles in a blog.  Have you set up your own blog yet?  It's not difficult.  You can use Google Blogger or Wordpress.  I'll publish a how-to after I finish sending this post.  Of course if you want to find out more quickly then check out this offer.  

Don't be put off by the salesyness (is that a word?) of this offer.  Steven Hall does a good job of explaining how to set up your blog, and how to find material you can use for writing your blog posts.  He has a free membership as well as a premium membership.  Just work your way to the bottom of the ad.

One way of gaining exposure and generating traffic to your squeeze page is by signing up to become a guest blogger on relevant blog communities.  You can offer to write posts or update content in exchange for a prominent link on the blog, directing readers to your squeeze page.  (You could get double-duty from blog posts you write for your own blog by tweaking the content and then offering it as a guest blogger.)

Becoming a guest blogger will benefit you in many ways apart from the fresh exposure you’ll receive and the opportunity to add new subscribers to your mailing list.
As a guest blogger, you’ll also be able to build credibility within your niche market, while “piggybacking” off of the popularity of the blogs you are writing on. 
Your posts should always be unique and provide quality information that will genuinely help those reading your articles. 

To find blogs that accept guest blogging contributions, run a search through google for “your niche+guest blogging”, replacing “your niche” with your primary keyword. 

You can also search using the following queries:
[site:blogdomain.com] guest post

You can also contact the administrators of blogs you frequently visit and ask them if they accept guest bloggers. 

Make sure that you become familiar with the blogs content and writing style so that you can retain consistency when submitting your own guest posts.  
Administrators are far more likely to accept your contributions if they match the existing content and quality of their website.


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