If you are planning to use email
advertising to promote your internet business, you’ll want to
know about safelists.
Definition of Safelist
Let’s start with a definition so we
are on the same page. A safelist is an email mailing list of safelist
members who opt-in or agree to receive email ads from other members who
belong to the same email mailing list. Sounds a little incestuous doesn’t
it? But if the safelist is large enough, you should have some success posting
your email advertisements.
But you may wonder why would anyone
involved in internet marketing spend time looking at someone else’s ads?
First, by clicking on other people’s ads, you typically earn credits with the
safelist group which entitles you to send more emails to the list. Also,
by looking at other people’s ads you start to learn what works and what
doesn’t. Make sense?Joining a Safelist
When you join a safelist, you
generally get a promise of a fixed number of emails per month that you can
send. If you join for free, the safelist owner is basically trading
your email address (which the owner can then add to the growing safelist) for
some amount of monthly credits. If you join for a fee, you’ll get other
bonuses depending on how the safelist operates. You’ll probably get
additional credits. You may also be able to use those credits for
advertising using things like banners and solo ads. We’ll talk more about
banners and solo ads in another post.
When you join a safelist, you’ll
probably be given a “OTO” or one-time-offer to upgrade to a
paid-membership. Usually these “OTO’s” are truly one time offers and you
won’t see them again. It’s a gamble whether to pay for extra benefits
when you’re not really sure about effectiveness of a particular safelist.
But, on the other hand, if a safelist is highly recommended, taking advantage
of the OTO can pay off in the long run. You’ll usually be able to email
more people in the group and email them more often, resulting in your ad being
seen more.
In rare cases, you may be given a
partial list for your own use. This would only be a benefit for paid
members, and it’s pretty rare indeed. Afterall why would a safelist owner
give away his or her asset?
When you join a safelist, you enter
your email address and name. In turn, you’ll quickly receive an email
from the safelist server autoresponser which serves to verify that you really
wanted to join. This is the double opt-in step. You opted in the
first time by signing up. You opted in the second time by clicking a link
in the email that the safelist sends to you.
Most safelists will ask for two
email addresses from you. The first one that you sign up with is your
“best” email or your contact email. This is the email address that the
safelist owner uses to communicate with you in case there are problems or other
notices. The other email address is your list email address. This is
where email ads from other safelist members are directed. You could
receive hundreds of emails each day to this address. To earn credits
you’ll want to open some of the emails; the ones that interest you. You
will also need to clean out your list email inbox periodically else the
safelist will disqualify you because you can’t receive any emails.
Safelist Advantages
The safelist has a couple of
advantages. One advantage is that it’s safe…duh. That means you
won’t be guilty of sending UCE or unsolicited commercial email also known as
spam. Every member of the safelist has opted-in or agreed that’s it’s ok
to receive emails from other members of the safelist group. Second, it’s
usually free. For the new internet marketer this “free” aspect can be
helpful to get started.
Standard and Credit Mailers
When you send an email you’ll use
either the standard mailer or the credit mailer. The standard mailer
sends email to the number of recipients that you signed up for. Free
members may get 1000 per month with 2 sendings per week. Paid members may
get 5000 per month with sendings every other day.
Some safelists to try out
Here is a site that lists 21 of the best safelists:
One of the recommended safelists is the EuropeanSafelist ….I’ve used them in the past……they
are ranked well in the above directory.
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